This video requires a premium membership

Upgrade your account to watch this premium video and access all course content.

Already purchased? to access all content.

🚶 Getting Started

The goal of this step to create a longlist of problems and underserved needs our ICP faces.

After understanding the Jobs-to-be-done of our ICP, this is the second of five steps on our journey to understand the problems of our ICP on a deeper level.

We can create a longlist of problems and underserved needs by combining** jobs-to-be-done** with problem types.

The three problem types are:

  • ❓Likelihood of achievement (the ICP feels that he/she is unlikely to complete the job)
  • ⏳ Time delay (the ICP feels that completing the job will take too long) -...

Want to read more?

Sign up to access the full lesson content and unlock all course materials.

Sign in