Now you should have your list with 5 potential ICPs. Let’s qualify them more.

How to qualify your ICP drafts

Drafting is only half the work; next you score each draft on three lenses that predict revenue yield and outreach effort.

Lens	What it tells you	Score options	Quick diagnostic cues
Growing-Market Score	Will the pie get bigger or smaller while you’re selling?	Shrinking · Normal · Growing	Funding volume, job-post trends, analyst reports
Purchasing-Power...