This video requires a premium membership
Upgrade your account to watch this premium video and access all course content.
Already purchased? to access all content.
You’ll enrich your chosen ICP with hypothesised demographic, psychographic, behavioural, firmographic, and trigger-moment details, so your outreach, messaging, and product examples feel uncannily personal—yet remain lean enough to pivot when data proves otherwise.
1 │ Quick recap & mindset
| What you already did | What changes now |
| Chose one 3-attribute ICP (market, power, targeting) | Zoom in: layer human nuance on that ICP—but still treat everything as a testable hypothesis. |
| Built a qualification table | Build an assumption map that feeds surveys, call scripts, and LinkedIn copy.... |