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Selecting Your Ideal Customer Profile (ICP) Using Data
Introduction
Choosing the right Ideal Customer Profile (ICP) is crucial for business success. This lesson explores a structured approach to evaluating different ICPs using key metrics and personal experience to make informed decisions.
Evaluation Framework
The following criteria are used to assess potential ICPs:
- Growing Market Score
- High, Normal, or Low market growth potential
- Consider current market trends and dynamics
- Purchasing Power
- High: Ready to invest in solutions
- Medium: Some budget constraints
- Low: Limited budget availability
- Ease of Targeting
- Based on...