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Refining Ideal Customer Profiles (ICPs) for Analytics Solutions
Introduction
This lesson explores the process of refining Ideal Customer Profiles (ICPs) for analytics solutions, focusing specifically on identifying and understanding the champion buyer persona within organizations.
Champion Profile Analysis
Key Demographics
- Senior Analytics Engineers or Heads of Analytics
- 5-8 years of analytics experience
- Self-taught professionals
- Demonstrated seniority in their role
Behavioral Characteristics
- Built trusted reporting setups
- Struggle with deeper analytical questions
- Perfectionist tendencies
- Strong focus on data trustworthiness
- Active consumers of technical content (YouTube, etc.)
- Not primarily...