Finding Your Perfect ICP: A Data Freelancer's Guide

Introduction

As market conditions evolve, regularly reviewing and updating your Ideal Customer Profile (ICP) is crucial for freelance success. This guide walks through a practical approach to ICP development using brainstorming and AI-assisted refinement.

Brainstorming Process

Initial ICP Categories

1. Seed Stage B2B SaaS Companies

   • Pre-Series A
   • Strong growth targets (2X MRR)
   • Limited data infrastructure

2. D2C E-commerce

   • Series A companies
   • Significant ad spend ($200k/quarter)
   • Focus on scaling operations

3. Advertisement Agencies

   • 20-40 FTEs
   • Specialized ad networks
   • Manual reporting needs...