In the next minutes, you’ll understand how to generate five concrete ICP drafts, each built from exactly three attributes. You’ll learn about the 3-Attribute Framework, scan eight attribute “buckets” loaded with real-world examples, and mix-and-match them into five high-probability combinations you can test immediately.

You will also understand why we need to focus on the ICP or the problem, rather than the solution.

The 3-Attribute Framework

ICP Draft = Attribute A + Attribute B + Attribute C

• Each attribute narrows the field by an order of magnitude. Three together drop 50 000 vague prospects to a few hundred perfect...